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The limited effects of power on satisfaction with joint consumption decisions

Authors :
Robert J. Fisher
Kyle B. Murray
Yany Grégoire
Source :
Journal of Consumer Psychology. 21:277-289
Publication Year :
2011
Publisher :
Wiley, 2011.

Abstract

We conduct three experiments in which participants in dyads choose between two restaurants, each of which is preferred by only one participant, and one participant has the power to decide which restaurant both will patronize. We find that the power to make a joint decision increases satisfaction with the choice only when those involved have a competitive decision orientation, a weak or anonymous relationship, and the outcome they choose is subsequently available. Participants who have a cooperative orientation are satisfied whether or not they have power and whether or not the resulting choice is consistent with their initial preferences.

Details

ISSN :
15327663 and 10577408
Volume :
21
Database :
OpenAIRE
Journal :
Journal of Consumer Psychology
Accession number :
edsair.doi...........38b43fbcb259430dcc6c11e8af4a4c4c
Full Text :
https://doi.org/10.1016/j.jcps.2011.03.006