Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach

Subjects

Subjects :

Marketing
Stimulus (psychology)
Economics and Econometrics
Public Health, Environmental and Occupational Health
Augmented reality
Big Five personality traits
Psychology
Applied Psychology
Organism
Cognitive psychology

Details

ISSN :

14706431 and 14706423

Volume :

46

Database :

OpenAIRE

Journal :

International Journal of Consumer Studies

Accession number :

edsair.doi...........370b97c2c083719546011f162e46f40b