Analysis of factors influencing recurring donations in a university setting: A compound poisson mixture regression model

Subjects

Subjects :

Marketing

Details

ISSN :

01482963

Volume :

151

Database :

OpenAIRE

Journal :

Journal of Business Research

Accession number :

edsair.doi...........33b9c496da1fec26022b35e6ec3375d3

Full Text :

https://doi.org/10.1016/j.jbusres.2022.07.026