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Advertising as a Positive Force

Authors :
Dean M. Peebles
John K. Ryans
Source :
Journal of Advertising. 7:48-52
Publication Year :
1978
Publisher :
Informa UK Limited, 1978.

Subjects

Subjects :
Marketing
Advertising research
Communication
Professional association
Advertising
Business
Business and International Management
Consumer protection
Group norms
Advertising account executive

Details

ISSN :
15577805 and 00913367
Volume :
7
Database :
OpenAIRE
Journal :
Journal of Advertising
Accession number :
edsair.doi...........313d98af6623a4d2fe9f9cc186fda3b1
Full Text :
https://doi.org/10.1080/00913367.1978.10673221
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