China’s media organisations’ adoption of the WeChat public platform: news flow network, exploitation and exploration

Authors :: Jingyi Sun
Source :: Journal of Media Business Studies. 18:267-284
Publication Year :: 2020
Publisher :: Informa UK Limited, 2020.
Abstract: This paper takes a longitudinal perspective to explore China’s media organisations’ adoption of the WeChat public platform. Drawing from theories of organisation ecology and strategic exploitation/...

Subjects :: business.industry
Strategy and Management
Communication
Political science
Ecology (disciplines)
Perspective (graphical)
Business and International Management
Public relations
China
business
Flow network
News media

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