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SME Survival During the COVID-19 Pandemic

Authors :
Shikha Singh
Nishita Pruthi
Source :
Strengthening SME Performance Through Social Media Adoption and Usage ISBN: 9781668457702
Publication Year :
2023
Publisher :
IGI Global, 2023.

Abstract

There is no denying that worldwide economic and environmental conditions have been affected by the COVID-19 pandemic. Small and medium-sized enterprises (SMEs) have been particularly impacted by the COVID-19 pandemic. With this research, the authors aimed to better comprehend the obstacles faced by small and medium-sized enterprises (SMEs) during a pandemic, the digital reforms that emerged as a result of COVID-19, and the preventive measures that SMEs can take to withstand the crisis. They reviewed a wide range of secondary materials, including scholarly journals, books, internet resources, and blogs. They conclude that small and medium-sized enterprises (SMEs) can benefit from digital transformation because it allows them to rethink their decision-making processes and their use of technology. To overcome the challenges posed by COVID-19 to SMEs, it is necessary to examine a set of policy measures that could aid the recovery of MSMEs.

Details

ISBN :
978-1-66845-770-2
ISBNs :
9781668457702
Database :
OpenAIRE
Journal :
Strengthening SME Performance Through Social Media Adoption and Usage ISBN: 9781668457702
Accession number :
edsair.doi...........2e9c66b6a202ae70cba177f84eaa7c10
Full Text :
https://doi.org/10.4018/978-1-6684-5770-2.ch012