Mascot Design for the Indonesian Pavilion at World Expo 2020

Authors :: Aditya Satyagraha
Nadia Mahatmi
Source :: Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020).
Publication Year :: 2020
Publisher :: Atlantis Press, 2020.
Abstract: Mascot is a representation of a brand where the mascot serves as a bridge between the brand and the consumer. Mascot can be the face of a brand and can also communicate the overall brand values. In this research, the writer will design a mascot design for the Indonesian Pavilion at the World Expo Dubai 2020. This research uses quantitative methods, namely literature study, mind mapping, and prototyping. With this research, it is hoped that it will produce a mascot design that is right for the Indonesian Pavilion at the World Expo Dubai 2020.

Subjects :: Indonesian
Engineering
Mascot
business.industry
language
Face (sociological concept)
Pavilion
Literature study
business
language.human_language
Visual arts

Database :: OpenAIRE
Journal :: Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)
Accession number :: edsair.doi...........2d53d842b528d7cccddd6d8084f0bd88

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