Integrated marketing communications in the Australian and New Zealand wine industry

Authors :: Kari Skrip
James Wilson
Mike Reid
Trent E. Johnson
Mike Ratcliffe
Source :: International Journal of Advertising. 20:239-262
Publication Year :: 2001
Publisher :: Informa UK Limited, 2001.
Abstract: Integrated marketing communications and the management of brands is a vital area for research in many industries. The global wine industry is facing significant changes including: retail concentrat...

Subjects :: Marketing
Return on marketing investment
Business-to-government
Digital marketing
business.industry
Communication
Advertising
Marketing mix
Marketing strategy
Marketing management
business
Marketing research
ComputingMilieux_MISCELLANEOUS
Integrated marketing communications

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