Real-Time Unspecified Major Sub-Events Detection in the Twitter Data Stream That Cause the Change in the Sentiment Score of the Targeted Event

Twitter behaves as a social sensor of the world. The tweets provided by the Twitter Firehose reveal the properties of big data (i.e. volume, variety, and velocity). With millions of users on Twitter, the Twitter's virtual communities are now replicating the real-world communities. Consequently, the discussions of real world events are also very often on Twitter. This work has performed the real-time analysis of the tweets related to a targeted event (e.g. election) to identify those potential sub-events that occurred in the real world, discussed over Twitter and cause the significant change in the aggregated sentiment score of the targeted event with time. Such type of analysis can enrich the real-time decision-making ability of the event bearer. The proposed approach utilizes a three-step process: (1) Real-time sentiment analysis of tweets (2) Application of Bayesian Change Points Detection to determine the sentiment change points (3) Major sub-events detection that have influenced the sentiment of targeted event. This work has experimented on Twitter data of Delhi Election 2015.