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BLOCKCHAIN: A NON-TECHNICAL PRIMER FOR MARKETING ACADEMICS

Authors :
Ashraf Mady
Mohan Menon
Source :
Marketing Education Review. 32:186-204
Publication Year :
2021
Publisher :
Informa UK Limited, 2021.

Abstract

In the ongoing march of industrial evolution there comes along technologies that have the power to transform businesses as we know it. The Internet revolutionized business/marketing in the nineties...

Subjects

Subjects :
Industrial Evolution
Blockchain
business.industry
The Internet
Marketing
business
Primer (cosmetics)
Education

Details

ISSN :
21539987 and 10528008
Volume :
32
Database :
OpenAIRE
Journal :
Marketing Education Review
Accession number :
edsair.doi...........291c7f49315c5630e3a994d0fe56b0b5
Full Text :
https://doi.org/10.1080/10528008.2021.1943445
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