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Analysis of Factors Influencing Consumer Behavior of Mobile Commerce based on Factor Analysis

Authors :
Yong Wang
Xiaofen Zhou
Rongyan Zhu
Gongzhuo Xu
Source :
Proceedings of The First International Symposium on Management and Social Sciences (ISMSS 2019).
Publication Year :
2019
Publisher :
Atlantis Press, 2019.

Subjects

Subjects :
business.industry
Factor (programming language)
Mobile commerce
Advertising
Business
computer
Consumer behaviour
computer.programming_language

Details

Database :
OpenAIRE
Journal :
Proceedings of The First International Symposium on Management and Social Sciences (ISMSS 2019)
Accession number :
edsair.doi...........2910e65f2a7b4c982f49264a7be92d9d
Full Text :
https://doi.org/10.2991/ismss-19.2019.13
Full Text Access
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