Gender and Generation effects on Perception of Value of Travel Time and Mode Choice

Women and men often do not experience equal mobility opportunities in their societies. Increasingly gender is being recognised to play a significant role in transport planning, particularly for addressing individual mobility needs in urban and rural areas. Recent advances in studying mobility behaviours (e.g., data collection through smartphone apps) also allow capturing data on activities done while travelling, as well as factors enhancing or degrading the people’s travel experience. By understanding the link between female travellers’ preferences, perceived values and behaviour, as well as experienced barriers, transport systems could be better tailored to women activity and mobility needs by putting the women perspective in centre stage. The objective of this paper is to present how the “Mobility and Time Value” (MoTiV) H2020 project addresses mobility value preposition differences across genders and generations in connection with cultural and social contexts in 8 EU countries.