A Star Is Born

This chapter discusses how Anthony Overton’s relocation to Chicago in 1911 proved to be one of the wisest moves of his life. Within a short period of time, the once frustrated entrepreneur established an important business niche in one of America’s leading cities. Yet Anthony Overton’s first years in Chicago were not without challenges. Within a year after his arrival, the sudden death of his wife, Clara, forced Overton to reorient both his personal and business affairs. He subsequently began to more fully incorporate his daughters and other attractive young females as the “public face” of his personal care products company. This maneuver helped increase the Overton-Hygienic Manufacturing Company’s prominence in an industry then dominated by his primary competitors, Annie Turnbo-Malone and Madam C. J. Walker.