Same-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation

Authors :: Robert F. Potter
Irene I. van Driel
Glenna L. Read
Source :: Journal of Advertising. 47:182-197
Publication Year :: 2018
Publisher :: Informa UK Limited, 2018.
Abstract: This research examined how implicit attitudes are associated with cognitive processing and self-reported evaluation of advertisements featuring same-sex couples. Hypotheses were posited using the t...

Subjects :: Marketing
Communication
05 social sciences
050109 social psychology
Cognition
Advertising
0502 economics and business
Same sex
050211 marketing
0501 psychology and cognitive sciences
Business and International Management
Implicit attitude
Psychology
psychological phenomena and processes

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