A study on parameters of online reviews content that influence consumers buying behaviour- an Indian perspective

Subjects

Subjects :

Perspective (graphical)
Advertising
Marketing
Psychology
Content (Freudian dream analysis)
General Business, Management and Accounting

Details

ISSN :

20566271 and 17518202

Volume :

11

Database :

OpenAIRE

Journal :

Journal of Business & Retail Management Research

Accession number :

edsair.doi...........26977e214057aedc06e1d8a63280d6ba