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Customer Engagement as an Approach to De-Commoditisation

Authors :
Anna Nauen
Margit Enke
Source :
Commodity Marketing ISBN: 9783030906566
Publication Year :
2022
Publisher :
Springer International Publishing, 2022.

Details

ISBN :
978-3-030-90656-6
ISBNs :
9783030906566
Database :
OpenAIRE
Journal :
Commodity Marketing ISBN: 9783030906566
Accession number :
edsair.doi...........25b395f55bb9c4b84edf2499149816b1
Full Text :
https://doi.org/10.1007/978-3-030-90657-3_13
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