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Qualitative revenue management in sun-and-beach hotels
- Source :
- Journal of Revenue and Pricing Management. 21:462-469
- Publication Year :
- 2021
- Publisher :
- Springer Science and Business Media LLC, 2021.
-
Abstract
- The introduction of the internet as a sales channel has pressed hotel companies to adopt new pricing policies, most notably revenue management (RM). These techniques have been heralded as an essential requirement for hotel companies to maximise profits. The present study, however, will show that this claim is not realistic for a leading, highly competitive destination like Ibiza. The analysis finds that there is strong price stability and that only a few hotels use RM. It is common, however, to find qualitative RM that involves removing cheaper room types and room-and-board options from the available offering when demand is high.
Details
- ISSN :
- 1477657X and 14766930
- Volume :
- 21
- Database :
- OpenAIRE
- Journal :
- Journal of Revenue and Pricing Management
- Accession number :
- edsair.doi...........2554f3d3a3b95dc27452ea03f3201a96