The hope and hype of neuromarketing: a bibliometric analysis

MLA

Junaid Siddique, et al. “The Hope and Hype of Neuromarketing: A Bibliometric Analysis.” Journal of Contemporary Marketing Science, vol. 6, Dec. 2022, pp. 1–21. EBSCOhost, https://doi.org/10.1108/jcmars-07-2022-0018.

APA

Junaid Siddique, Amjad Shamim, Muhammad Nawaz, & Muhammad Farrukh Abid. (2022). The hope and hype of neuromarketing: a bibliometric analysis. Journal of Contemporary Marketing Science, 6, 1–21. https://doi.org/10.1108/jcmars-07-2022-0018

Chicago

Junaid Siddique, Amjad Shamim, Muhammad Nawaz, and Muhammad Farrukh Abid. 2022. “The Hope and Hype of Neuromarketing: A Bibliometric Analysis.” Journal of Contemporary Marketing Science 6 (December): 1–21. doi:10.1108/jcmars-07-2022-0018.