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Cultural Sell-through and Organizational Sign-off

Authors :
Joseph Jaffe
Source :
Flip the Funnel ISBN: 9781118257852, Flip the Funnel: How to Use Existing Customers to Gain New Ones
Publication Year :
2011
Publisher :
John Wiley & Sons, Inc., 2011.

Subjects

Subjects :
Customer retention
Customer advocacy
Customer reference program
Sign (semiotics)
Customer service
Advertising
Business
Marketing
Customer to customer

Details

ISBN :
978-1-118-25785-2
ISBNs :
9781118257852
Database :
OpenAIRE
Journal :
Flip the Funnel ISBN: 9781118257852, Flip the Funnel: How to Use Existing Customers to Gain New Ones
Accession number :
edsair.doi...........23ad1e5cd80ed1e40abb49b4b05cebc4
Full Text :
https://doi.org/10.1002/9781118257852.ch16
Full Text Access
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