FINANCIAL PERFORMANCE DETERMINATION WITH COPRAS AND MOORA METHODS: AN APPLICATION IN BIST PAPER AND PAPER PRODUCTS PRINTING SECTOR

Businesses, which provide the production and mediation of goods and services needed by the society, are organizations that have goals such as growth, development, making profit, establishing a sustainable structure, and realizing social responsibility projects. It is important for businesses to have a financially strong structure in order to achieve their goals. In order to establish a sustainable financial structure, analyzes are carried out with various methods using the historical data of the enterprises and future decisions are taken with these analysis outputs. One of the financial sustainability measures for businesses is performance measurement. In many academic studies in the literature, it is observed that Multi-Criteria Decision Making (MCDM) methods are used for financial performance measurement. With MCDM methods, companies are compared financially within themselves, by years and with the sector. This study was carried out to measure the financial performance of businesses operating in the BIST Paper and Paper Products Printing Sector. As a sample, the data of 9 companies operating in the BIST Paper and Paper Products Printing Sector were used. The financial ratios of the enterprises for the years 2016-2021 were obtained and the analysis was carried out with COPRAS and MOORA, which are MCDM methods. Using two analysis methods provides the opportunity to evaluate financial performance rankings from different perspectives. As a result of the study, the financial performance rankings of 9 companies in the sector were evaluated according to both methods.