Models for marketing decisions in the future

Authors :: Dick R. Wittink
Michel Wedel
Peter S.H. Leeflang
Philippe A. Naert
Source :: International Series in Quantitative Marketing ISBN: 9780792378136
Publication Year :: 2000
Publisher :: Springer US, 2000.
Abstract: In this chapter we concentrate on developments that may influence the nature of model building and the use of models for marketing decisions in the future. In Section 21.1 we give examples of recent changes in the practice of model building and in the nature of academic research.

Subjects :: Marketing management
Section (archaeology)
business.industry
Customer satisfaction
Business
Brand equity
Marketing
Marketing research
Marketing mix
Marketing strategy
Model building

ISBN :: 978-0-7923-7813-6
ISBNs :: 9780792378136
Database :: OpenAIRE
Journal :: International Series in Quantitative Marketing ISBN: 9780792378136
Accession number :: edsair.doi...........223430226f5b857a4b2ff009e991ca29

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