Models, Measurement & Marketing

MLA

Lars-Gunnar Mattsson, and Peter Langhoff. “Models, Measurement & Marketing.” The Swedish Journal of Economics, vol. 67, Dec. 1965, p. 316. EBSCOhost, https://doi.org/10.2307/3439002.

APA

Lars-Gunnar Mattsson, & Peter Langhoff. (1965). Models, Measurement & Marketing. The Swedish Journal of Economics, 67, 316. https://doi.org/10.2307/3439002

Chicago

Lars-Gunnar Mattsson, and Peter Langhoff. 1965. “Models, Measurement & Marketing.” The Swedish Journal of Economics 67 (December): 316. doi:10.2307/3439002.