The VEST model: An alternative approach to value added

An analysis is provided of the general value added challenge faced by farmers, cooperatives, economic development boards, and others. The VEST model is developed by which publicly traded equities (stocks) can be used directly by farmers as an alternative to traditional value added investment strategies. Numeric VEST Coefficients are developed to serve as investment guidelines for farmers seeking the benefits of value added in the grains, red meat, and poultry sectors. © 1997 John Wiley & Sons, Inc.