Breaking Up for Good

Abstract. In recent years, entertainment scholars have investigated the extent to which negative emotions such as grief, distress, and loneliness are experienced by viewers following the departure of a favorite character or the cancellation or completion of a television series – also referred to as parasocial breakup (PSB). An online questionnaire ( N = 814) was administered to understand predictors of PSB following the end of a series as they relate to character involvement and holistic enjoyment and appreciation experiences. Findings revealed that a parasocial relationship (PSR) with a favorite character and liking of and identification with the character positively enhanced enjoyment of the series. PSR and identification also facilitated appreciation of the series. Moreover, while PSR and appreciation increased PSB, character liking and enjoyment of the series decreased it. Theoretical implications for the contrasting roles of hedonic and eudaimonic media experiences in predicting PSB are discussed.