Reciprocating Business Model Innovation – How Client and Supplier Models Interact

Authors :: Liz Machtynger
Ryan Stott
Brett Parnell
J Machtynger
Bryan Foss
Eleni Aravopoulou
Merlin Stone
Source :: Journal of Business-to-Business Marketing. 28:187-202
Publication Year :: 2021
Publisher :: Informa UK Limited, 2021.
Abstract: Purpose. The purpose of this article is to show the relationship between changes of industry business model on the supplier side and changes in business model on the client side, using the informat...

Subjects :: Marketing
Reciprocating motion
Process management
Information and Communications Technology
Business
Client-side
Business model
Business model innovation
Management Information Systems

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