Interpretation of the value of red cultural heritage in Shanghai based on 3D visualization technology

Shanghai is the gathering place of the Red Cultural Heritage. Based on a questionnaire analysis of 1,047 respondents on the interpretation of the value of red cultural heritage in Shanghai, this study shows that people lack the impression of Shanghai’s “red cultural heritage agglomeration” and the lack of red heritage value display and interpretation, which is mainly due to the lack of representative red IP in Shanghai. Based on the practice of a major virtual reality display project, fully relying on scientific and technological means to achieve three-dimensional visual value interpretation of red heritage is conducive to the transformation and upgrading of red tourism resources to red tourism bases, the development of red tourism products that are popular in the market, and ultimately promote the protection and utilization of red heritage sites. At the same time, talent training and mobilizing community participation enthusiasm are equally important for the display and interpretation of red cultural heritage.