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Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements

Authors :
Meng‐Hsien (Jenny) Lin
William Jones
Terry L. Childers
Source :
Journal of Consumer Behaviour.
Publication Year :
2023
Publisher :
Wiley, 2023.

Subjects

Subjects :
Social Psychology
Applied Psychology

Details

ISSN :
14791838 and 14720817
Database :
OpenAIRE
Journal :
Journal of Consumer Behaviour
Accession number :
edsair.doi...........1db19e8c3f8b95d63f1476e42e5d757c

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