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WHAT IS A ‘BUZZED-ABOUT’ DISPLAY? THE RELATIONSHIP BETWEEN POSTS ON SOCIAL NETWORKING SERVICES ABOUT IN-STORE DISPLAY INFORMATION AND RESPONSES TO THEM

Authors :
Takashi Teramoto
Source :
Global marketing conference proceeding.
Publication Year :
2016
Publisher :
Global Alliance of Marketing & Management Associations, 2016.

Details

ISSN :
19768699
Database :
OpenAIRE
Journal :
Global marketing conference proceeding
Accession number :
edsair.doi...........1da5b548b916a03a168494c960b7cdf5
Full Text :
https://doi.org/10.15444/gmc2016.08.05.05