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WHAT IS A ‘BUZZED-ABOUT’ DISPLAY? THE RELATIONSHIP BETWEEN POSTS ON SOCIAL NETWORKING SERVICES ABOUT IN-STORE DISPLAY INFORMATION AND RESPONSES TO THEM
- Source :
- Global marketing conference proceeding.
- Publication Year :
- 2016
- Publisher :
- Global Alliance of Marketing & Management Associations, 2016.
Details
- ISSN :
- 19768699
- Database :
- OpenAIRE
- Journal :
- Global marketing conference proceeding
- Accession number :
- edsair.doi...........1da5b548b916a03a168494c960b7cdf5
- Full Text :
- https://doi.org/10.15444/gmc2016.08.05.05