This Girl Can(’t): A Risk of Subjectification and Self-Surveillance in Sport England’s Behavioral Change Campaign

Authors :: Laura McVey
Paul Harrison
Source :: Leisure Sciences. 44:240-263
Publication Year :: 2019
Publisher :: Informa UK Limited, 2019.
Abstract: We examine the potential unforeseen consequences from Sport England’s This Girl Can (2015) promotion program, specifically arguing that the campaign videos released in 2015 and 2017 take th...

Subjects :: Subjectification
Gender identity
Sociology and Political Science
media_common.quotation_subject
05 social sciences
050109 social psychology
Gender studies
Environmental Science (miscellaneous)
Self-Surveillance
Feminism
Social marketing
Promotion (rank)
Tourism, Leisure and Hospitality Management
0502 economics and business
0501 psychology and cognitive sciences
Sociology
Girl
050212 sport, leisure & tourism
media_common

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