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EXPLORATION ON THE RESONANCE MODEL OF BRAND COMMUNICATION TOWARD THE ENSEMBLE BETWEEN PRODUCTION AND MARKETING IN TAIWAN SEAFOOD BRANDS

Authors :
Chih-Hsiung Huang
Kuan Fu-Yung Ge
Source :
Global Fashion Management Conference. :340-341
Publication Year :
2021
Publisher :
Global Alliance of Marketing and Management Associations, 2021.

Subjects

Subjects :
Production (economics)
Business
Marketing
Resonance (particle physics)

Details

ISSN :
2288825X
Database :
OpenAIRE
Journal :
Global Fashion Management Conference
Accession number :
edsair.doi...........1c51cb308c2150578cfd370d44167200
Full Text :
https://doi.org/10.15444/gfmc2021.05.04.04
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