Learning corporate ethics and social responsibility: Developing an influential curriculum for undergraduate tourism and hospitality students

Ethics and Corporate Social Responsibility (EnCSR) literacy have gradually become emphasized. This study designed an EnCSR curriculum that was specifically designed for undergraduate tourism and hospitality students. Furthermore, we examined EnCSR through qualitative and quantitative instruments. The students in the experimental group showed significant progress in moral, EnCSR examinations, and the transformations of EnCSR literacy can be discovered. Moreover, an EnCSR curriculum model was drawn up that can provide the contributions of instructional content and the students' learning progress that can help educators be well-prepared for the course and can predict students’ progress.