Back to Search Start Over

Huawei Goes to India: Can the Dragon and the Elephant Marry?

Authors :
Deepraj Mukherjee
Source :
Huawei Goes Global ISBN: 9783030475789
Publication Year :
2020
Publisher :
Springer International Publishing, 2020.

Abstract

Huawei is not yet a major player in India’s competitive smartphone market. The company has a low-end brand, called the “Honor” brand in India, and they expect that the Indian smartphone market will use Huawei brand for high-end devices. Both brands had a combined market share of 3.4 percent in 2018. Huawei, by the end of 2018, has chartered out a three-year plan for the Indian market through its dual-brand strategy, backed by investments of over $100 million starting from 2019 with an expansion of local manufacturing activities. Will this global telecom giant become a major player in India? The current chapter explores the issue in light of the Sino-India relationship and the alleged security issues related to Huawei.

Details

ISBN :
978-3-030-47578-9
ISBNs :
9783030475789
Database :
OpenAIRE
Journal :
Huawei Goes Global ISBN: 9783030475789
Accession number :
edsair.doi...........1b1e061ff8f80e8655888d2b885e6519
Full Text :
https://doi.org/10.1007/978-3-030-47579-6_10