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Huawei Goes to India: Can the Dragon and the Elephant Marry?
- Source :
- Huawei Goes Global ISBN: 9783030475789
- Publication Year :
- 2020
- Publisher :
- Springer International Publishing, 2020.
-
Abstract
- Huawei is not yet a major player in India’s competitive smartphone market. The company has a low-end brand, called the “Honor” brand in India, and they expect that the Indian smartphone market will use Huawei brand for high-end devices. Both brands had a combined market share of 3.4 percent in 2018. Huawei, by the end of 2018, has chartered out a three-year plan for the Indian market through its dual-brand strategy, backed by investments of over $100 million starting from 2019 with an expansion of local manufacturing activities. Will this global telecom giant become a major player in India? The current chapter explores the issue in light of the Sino-India relationship and the alleged security issues related to Huawei.
Details
- ISBN :
- 978-3-030-47578-9
- ISBNs :
- 9783030475789
- Database :
- OpenAIRE
- Journal :
- Huawei Goes Global ISBN: 9783030475789
- Accession number :
- edsair.doi...........1b1e061ff8f80e8655888d2b885e6519
- Full Text :
- https://doi.org/10.1007/978-3-030-47579-6_10