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Effect of Fashion Brand Experience on Brand Attitude and Offline Fashion Product Purchase Intention by using ZEPETO : A Case of Korean and Chinese Consumers in their 10s and 20s
- Source :
- Fashion & Textile Research Journal. 24:567-576
- Publication Year :
- 2022
- Publisher :
- The Korean Society for Clothing Industry, 2022.
Details
- ISSN :
- 22875743 and 12292060
- Volume :
- 24
- Database :
- OpenAIRE
- Journal :
- Fashion & Textile Research Journal
- Accession number :
- edsair.doi...........19c4c7233eb16efb2b61d18e6c0fb671