The application of design psychology in advertisement design

Authors :: Meng Zhang
Source :: 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design.
Publication Year :: 2009
Publisher :: IEEE, 2009.
Abstract: Starting from the consumer's needs, we consider the psychology as one of the basic idea sources of art design. The paper detailed illustrates the application of design psychology in advertisement design, and points out necessary psychological knowledge that an excellent designer should master from psychological aspect. The design psychology can optimize advertisement design and reduce blindness of design.

Subjects :: Blindness
Multimedia
Art design
Advertising
Experience design
medicine.disease
computer.software_genre
Traffic psychology
Design brief
Design education
medicine
Psychology
computer
Consumer behaviour

Database :: OpenAIRE
Journal :: 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design
Accession number :: edsair.doi...........18d89a39db92492bf00a344fd927edf3
Full Text :: https://doi.org/10.1109/caidcd.2009.5375064