Building and enhancing library services: Patrons’ awareness of, and engagement with social media in academic libraries in Ghana

This study sought to examine academic libraries’ patrons’ level of awareness of, and engagement with social media in the use of academic libraries services in Ghana. The study employed the cross-sectional survey whereby quantitative data were collected from a total of 417 respondents, who consisted of students and library staff from public, private and technical universities in Ghana. Findings indicated that the academic libraries have adopted and used a number of social media applications, with Facebook and instant messaging as the most popular and frequently used platforms, for the provision and access to library services and resources as well as for contacting the academic libraries. However, the level of awareness, extent of use, as well as the level of engagement with the platforms was low as social media tools adopted by the libraries were not prevalent among the library patrons. Recommendations and conclusions based on the research findings are offered in the paper. This study uses a cross-sectional survey, with the data being collected at a specific point in time. However, due to rapid technological change and trends, future research studies could consider longitudinal studies to investigate the adoption and use of social media in academic libraries across time and environment. The analysis of social media use for academic library services from both the library staff and library patrons’ perspectives will inform decisions on how to improve the use of such platforms for effective and efficient library services delivery and access.