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Does corporate image really enhance consumer’s behavioural intentions?

Authors :
Chang-Yen Tsai
Sheng-Fang Chou
Jeou-Shyan Horng
Da Chian Hu
Chih-Hsing Liu
Source :
Asia Pacific Journal of Tourism Research. 23:1008-1020
Publication Year :
2018
Publisher :
Informa UK Limited, 2018.

Abstract

This study determines that cognitive image and affective image have various mediation roles between the environmental marketing strategy and behavioural intentions. By utilizing an online survey fo...

Subjects

Subjects :
05 social sciences
Geography, Planning and Development
Cognition
Green marketing
Willingness to pay
Ecotourism
Tourism, Leisure and Hospitality Management
0502 economics and business
Sustainability
Mediation
050211 marketing
Marketing
Psychology
050212 sport, leisure & tourism
Consumer behaviour
Sustainable tourism

Details

ISSN :
17416507 and 10941665
Volume :
23
Database :
OpenAIRE
Journal :
Asia Pacific Journal of Tourism Research
Accession number :
edsair.doi...........18377ca107c9d2d91b3080827bbbbe50
Full Text :
https://doi.org/10.1080/10941665.2018.1513946
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