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Consumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation

Authors :
Anh Dang
Bridget Nichols
Source :
Journal of Marketing Theory and Practice. 31:223-242
Publication Year :
2022
Publisher :
Informa UK Limited, 2022.

Subjects

Subjects :
Marketing

Details

ISSN :
19447175 and 10696679
Volume :
31
Database :
OpenAIRE
Journal :
Journal of Marketing Theory and Practice
Accession number :
edsair.doi...........16a4916511b19e909850f618dda8c6d2
Full Text :
https://doi.org/10.1080/10696679.2021.2020662
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