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Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation
- Source :
- Psychology & Marketing. 39:524-542
- Publication Year :
- 2021
- Publisher :
- Wiley, 2021.
- Subjects :
- Marketing
Applied Psychology
Subjects
Details
- ISSN :
- 15206793 and 07426046
- Volume :
- 39
- Database :
- OpenAIRE
- Journal :
- Psychology & Marketing
- Accession number :
- edsair.doi...........15b377778fc61d39de6919afc1fb3883