Back to Search Start Over

The Correspondence between the Price and Quality of Consumer Products in 10 Countries: Preliminary Results

Authors :
David J. Faulds
Source :
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
Publication Year :
2015
Publisher :
Springer International Publishing, 2015.

Abstract

This study investigates the relationship between the price and quality of consumer products in 10 countries. The study first focuses on the strength of the price-quality relationship for durable and nondurable products individually within each country and then compares the price-quality correlations across countries. A second focus of the study is to explain the variability in the price-quality conditions by using an ANOVA model with price variability and price level as two independent variables.

Details

ISBN :
978-3-319-17051-0
ISBNs :
9783319170510
Database :
OpenAIRE
Journal :
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
Accession number :
edsair.doi...........159326dee70cd285d20b083973c45155
Full Text :
https://doi.org/10.1007/978-3-319-17052-7_28