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The Correspondence between the Price and Quality of Consumer Products in 10 Countries: Preliminary Results
- Source :
- Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
- Publication Year :
- 2015
- Publisher :
- Springer International Publishing, 2015.
-
Abstract
- This study investigates the relationship between the price and quality of consumer products in 10 countries. The study first focuses on the strength of the price-quality relationship for durable and nondurable products individually within each country and then compares the price-quality correlations across countries. A second focus of the study is to explain the variability in the price-quality conditions by using an ANOVA model with price variability and price level as two independent variables.
Details
- ISBN :
- 978-3-319-17051-0
- ISBNs :
- 9783319170510
- Database :
- OpenAIRE
- Journal :
- Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
- Accession number :
- edsair.doi...........159326dee70cd285d20b083973c45155
- Full Text :
- https://doi.org/10.1007/978-3-319-17052-7_28