The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouse(eWOM)

Authors :: Joonheui Bae
Minyoung Lee
Hyukjin Jung
Dong Mo Koo
Source :: Global Fashion Management Conference. 2020:1347-1347
Publication Year :: 2020
Publisher :: Global Alliance of Marketing and Management Associations, 2020.

Subjects :: business.industry
Corporate social responsibility
Business
Public relations
Word (computer architecture)
Corporate social irresponsibility

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