МЕТОДИЧНІ ПІДХОДИ ДО ОЦІНКИ РИЗИКІВ ТА ЕФЕКТИВНОСТІ ІННОВАЦІЙНО-ІНВЕСТИЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВ

The study of theoretical and methodological approaches to assessing the risk and efficiency of innovation and investment activities of agricultural enterprises. By studying the scientific developments of scientists and their understanding, a generalization of indicators used in foreign and domestic practice for assessing the effectiveness of innovative activities of agricultural enterprises has been carried out. Criteria for making a decision on investing in a specific innovative project for each of the indicators are determined, the need for their use in combination with indicators of the financial condition of the enterprise, namely: indicators of liquidity, solvency, as well as coefficients of financial stability, business activity, etc., is substantiated. When analyzing the effectiveness of innovation and investment activities, the method of discounting is used - a method of comparing costs and revenues, as well as incoming and outgoing cash flows, which are carried out at different times and / or at regular intervals. By bringing the value of revenues and expenditures to a specific point in time, their comparability is achieved, and therefore the assessment of risks and effectiveness of innovation and investment will be more reliable. At the moment, Ukrainian-language terminology in the evaluation of innovative projects is not yet stable. For these reasons, it is better to use the English name of these indicators, which is common in world scientific practice. As a result of the analysis of scientific achievements on the evaluation of the effectiveness of investment projects, five main indicators were selected, on which the further selection of the most promising projects is based. Most of these criteria use the amount of net present cash flows from sales. It is possible to build an estimate of such flows on the basis of the analysis of volumes of sale of production and receipt of means on accounts of the enterprise. The proposed indicators can be used to build a portfolio of innovative projects of agricultural enterprises. Substantiated further research in the direction of assessing the effectiveness of several innovative projects and their comparison when choosing objects for investment.