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Word of Mouth and Interpersonal Communication

Authors :
Jonah Berger
Publication Year :
2015
Publisher :
Cambridge University Press, 2015.

Subjects

Subjects :
Communication
Persuasion
business.industry
Impression management
media_common.quotation_subject
Word of mouth
Interpersonal communication
Valence (psychology)
business
Psychology
Social psychology
High arousal
media_common

Details

Database :
OpenAIRE
Accession number :
edsair.doi...........131041f9ce0d678146f9d325d77f2b9f
Full Text :
https://doi.org/10.1017/cbo9781107706552.014
Full Text Access
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