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How Can We Effectively Manage the Reputation of Entertainment Celebrities? : Based on the Contingency Theory of Accommodation in Public Relations
- Source :
- Journal of Public Relations. 20:105-137
- Publication Year :
- 2016
- Publisher :
- Korean Academic Society for Public Relations, 2016.
- Subjects :
- business.industry
media_common.quotation_subject
05 social sciences
050801 communication & media studies
Advertising
Public relations
Entertainment
Contingency theory
0508 media and communications
Political science
0502 economics and business
business
Accommodation
050203 business & management
Reputation management
Reputation
media_common
Subjects
Details
- ISSN :
- 12292869
- Volume :
- 20
- Database :
- OpenAIRE
- Journal :
- Journal of Public Relations
- Accession number :
- edsair.doi...........125bef8160dfaec0636d3214c3b3b4a9