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New Product Launch and Firm Value: Focusing on the Chipset Industry

Authors :
Jin Woo Jung
Taewan Kim
Source :
Korean Journal of Marketing. 36:25-47
Publication Year :
2021
Publisher :
Korean Marketing Association, 2021.

Subjects

Subjects :
Chipset
business.industry
Enterprise value
New product development
Business
Industrial organization

Details

ISSN :
27139913 and 1229456X
Volume :
36
Database :
OpenAIRE
Journal :
Korean Journal of Marketing
Accession number :
edsair.doi...........111746fa5ea3bb2bfe2f314b75c031ca

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