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Audience Ratings, Media Industries

Authors :
Philip M. Napoli
Jakob Bjur
Source :
The International Encyclopedia of Communication Research Methods
Publication Year :
2017
Publisher :
Wiley, 2017.

Subjects

Subjects :
business.industry
Advertising
Sociology
business
New media
Mass media
Audience measurement

Details

Database :
OpenAIRE
Journal :
The International Encyclopedia of Communication Research Methods
Accession number :
edsair.doi...........100167dc3df7eb9f1246eed4ddefc072
Full Text :
https://doi.org/10.1002/9781118901731.iecrm0010
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