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A Study on the Factors and Influence of Image of Chief Executives of Local Government as a Personal Brand

Authors :
Hyo Bok Lee
Jee Hye Choi
Ji Hyun Kim
Source :
The Korean Journal of Advertising. 29:147-170
Publication Year :
2018
Publisher :
Korea Advertising Society, 2018.

Subjects

Subjects :
Place branding
Local government
Advertising
Business

Details

ISSN :
12250554
Volume :
29
Database :
OpenAIRE
Journal :
The Korean Journal of Advertising
Accession number :
edsair.doi...........0ff9d2183439429e2aa180eb2db85c36
Full Text :
https://doi.org/10.14377/kja.2018.8.31.147
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