Building an organisation for the ecosystem era: Weighing up the Recipe of Haier's Internet of Food

Authors :: Jacobides, Michael G
Albrighton, Tom
Chou, Monwei
Duke, Lisa
Ma, Dalbert
Mittal, Aryan
Publication Year :: 2022
Publisher :: London Business School, 2022.
Abstract: Ecosystems offer a new way to bring multiple firms together in order to deliver new value propositions. By working together, the hub firm and its complementors can create innovative 'product plus service' bundles that span traditionally separate industries to offer an experience that simply wasn't available before. Such experiences can delight customers and give firms a powerful point of differentiation against competitors.<br />LBS Case Code: CCS-22-009

Full Text Access

Tools