Film, interrupted

Mobile devices are increasingly used while watching video, both as a secondary device and for dedicated viewing. However, devices frequently issue notifications that can interrupt viewing. This study investigated the effect of interruptions from notifications on viewer immersion. Participants watched 10 minutes of a movie without notifications, and 10 minutes while receiving message notifications. There were two participant groups: one watched video on a 30-inch monitor with messages sent to a separate smartphone; while another watched on a smartphone while also receiving messages on it. Viewer immersion was assessed after each condition via questionnaire. We also considered message response times. Results showed that immersion scores were lower when the video was interrupted with notifications, regardless of viewing device. Message response times were fastest when using the phone as a secondary device. Our results suggest that device-driven interruptions should be minimised for an immersive film experience.