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Playing Nice in the Sandbox: Is Collaboration Among Advertising and Public Relations Agencies the Same as Integration?
- Source :
- Journal of Current Issues & Research in Advertising. 39:140-159
- Publication Year :
- 2018
- Publisher :
- Informa UK Limited, 2018.
-
Abstract
- Advertising and public relations agencies have never been more in direct competition, as public relations agencies begin offering media strategies and advertising agencies begin assuming roles in o...
- Subjects :
- Marketing
business.industry
05 social sciences
Nice
ComputingMilieux_LEGALASPECTSOFCOMPUTING
050801 communication & media studies
Advertising
Public relations
0508 media and communications
Political science
0502 economics and business
050211 marketing
Sandbox (software development)
business
computer
computer.programming_language
Subjects
Details
- ISSN :
- 21647313 and 10641734
- Volume :
- 39
- Database :
- OpenAIRE
- Journal :
- Journal of Current Issues & Research in Advertising
- Accession number :
- edsair.doi...........0a7fd6269c4b4421cf86e1f316ef8b87
- Full Text :
- https://doi.org/10.1080/10641734.2018.1428248