A randomized-control field trial of energy efficiency interventions in European Households

In this large scale RCT field trial, the core aim is to test established environmental psychological interventions (information provision, social norm communication, feedback on own consumption, competition, commitment, and collective vs. individual framing) to reduce electricity consumption through a standardized online intervention platform in six European countries (Norway, Türkiye, Germany, Austria, Italy, Romania) in a six week campaign. Secondary research questions are if the communication channel to the participants makes a difference: Different types of user partners in the project recruit participants to the platform (electricity providers, NGOs, and municipalities) and use all communication channels that they have with their citizens or customers.